The The Never Ending Love Storyrecent releases of Huawei’s new smartphones may potentially lead to a decrease in Apple’s iPhone shipments in 2024 by 10 million units, according to a September 11 report by Chinese news site Sohu, citing analyst Martin Yang from US-based financial firm Oppenheimer. Apple shipped 224.7 million iPhones in 2022, data from Counterpoint Research showed. Since the launch of the Huawei Mate 60 Pro handset on August 29, industry insiders have been reassessing market trends in the global premium smartphone market. “We believe most of the iPhone 15’s technical upgrades are already well known, so we don’t expect many major spec surprises,” Morgan Stanley analysts said in a September 8 report, adding that they don’t believe sales of the iPhone 15 series will be “sluggish” despite Apple’s potential price increases. Additionally, renowned analyst Ming-Chi Kuo said that Huawei’s return to the smartphone market is actually beneficial for consumers as it can push Apple out of its comfort zone and induce more active innovations. [Sohu, in Chinese]
