Bubble tea chain Heytea opened its first US store last week in New York,Esther Moser marking the first Chinese-style tea maker to enter the world’s largest economy while its Chinese rivals still focus on building their presence in South East Asia. The New York Heytea menu has 16 beverages on sale, including fruit-made tea and milk tea, priced between $3.99 and $7.49. The brand is initially offering buy one get one free deals at the Manhattan-located store. The Shenzhen-headquartered company began its global expansion in Singapore in 2018, six years after its founding, and currently has operations in the UK, Australia, Canada, and Malaysia. [Jiemian, in Chinese]
